It was an incredible opportunity to work with these two talented instructors (*JJ has since left SARcraft) and watch them spread their knowledge of the wilderness to new students and seasoned, alike. When Alex and JJ first approached me, they were looking to make a presence on YouTube, so we began outlining who their audience was and what sort of curriculum and structure future videos might have. As these ideas were fleshed out, it became apparent that they first needed to establish themselves with something genuine and authentic. Something that would introduce them to the world, but more importantly, tell people the who, what, and why of their company. To put it in their own words, “we’re empowering people.”
Director/DP: Kevin Keegan